Using Copywriting Skills to Grow Your Business
By Annie E Cook
What is Copywriting?
Copywriting is using the written word to spread the news about the benefits of your products, services or business opportunity. It is a very powerful tool that will work hard for you every single day. Used correctly, it can grow your business by finding targeted leads and customers. You don't need to be highly skilled but you should do your best to learn the basics. Developing good copywriting skills can establish you as a leader and an expert in your field. You can also let people get to know who you are, establish trust in you, and build relationships. You want to learn how to write about the benefits of your company or products, but not necessarily the company itself. People will be more interested in who you are and what you have to say before they agree to hear your sales pitch.
Copywriting is using the written word to spread the news about the benefits of your products, services or business opportunity. It is a very powerful tool that will work hard for you every single day. Used correctly, it can grow your business by finding targeted leads and customers. You don't need to be highly skilled but you should do your best to learn the basics. Developing good copywriting skills can establish you as a leader and an expert in your field. You can also let people get to know who you are, establish trust in you, and build relationships. You want to learn how to write about the benefits of your company or products, but not necessarily the company itself. People will be more interested in who you are and what you have to say before they agree to hear your sales pitch.
Copywriters Start With Research
Before you start to write, research what people want, need or desire in the market you are in. Start by making a list of all the benefits of your product, services or opportunity. Use this list to help you find what people are searching for on the internet. You can start by going to Amazon.com and looking at the bestselling books that apply to your market. Read the descriptions and any other information you can find about these most sought after books. Go to Google and put in each of your benefits and see what results you get. Check out the forums for your niche and see what people are talking about. Just put in a search term for your niche and type the word forum after it. You may want to start talking to people who share your interests. Spending a few days doing research helps you know the best way to grab the attention of your audience. Finding out their needs is the best way to prepare you to respond with your solutions.
Before you start to write, research what people want, need or desire in the market you are in. Start by making a list of all the benefits of your product, services or opportunity. Use this list to help you find what people are searching for on the internet. You can start by going to Amazon.com and looking at the bestselling books that apply to your market. Read the descriptions and any other information you can find about these most sought after books. Go to Google and put in each of your benefits and see what results you get. Check out the forums for your niche and see what people are talking about. Just put in a search term for your niche and type the word forum after it. You may want to start talking to people who share your interests. Spending a few days doing research helps you know the best way to grab the attention of your audience. Finding out their needs is the best way to prepare you to respond with your solutions.
Put Your Efforts to Work
Now that you have done your research, you will have a better understanding of your market. You can now create a more compelling website, article, or ad that gains their attention. You can reach out to people who are truly interested in what you have to say and who may be interested in your product, service, or business opportunity. Your goal is to use your copywriting skills to get them to respond to your call to action. You want to write an intriguing ad or a free report where people are willing to give their contact information in order to read more. Once you start to get responses you have then achieved one of several important goals. Many people don't feel confident to write copy on their own so they hire someone to help them do their writing. Don't feel afraid to search for someone with good copywriting skills. Give that person your research results and let them start writing.
Now that you have done your research, you will have a better understanding of your market. You can now create a more compelling website, article, or ad that gains their attention. You can reach out to people who are truly interested in what you have to say and who may be interested in your product, service, or business opportunity. Your goal is to use your copywriting skills to get them to respond to your call to action. You want to write an intriguing ad or a free report where people are willing to give their contact information in order to read more. Once you start to get responses you have then achieved one of several important goals. Many people don't feel confident to write copy on their own so they hire someone to help them do their writing. Don't feel afraid to search for someone with good copywriting skills. Give that person your research results and let them start writing.
How to Write a Powerful Copy
It starts with a powerful headline and sub headlines. It needs to be so attention getting that it makes them want to read more of what you have written. Your headline can ask a question or have leading power words such as: "Uncover the truth about", "What everyone should know about", "The Secret to", "Easy ways to", or "Revealed at last". There are whole lists of popular phrases to help you write a good headline. Next you will write about the benefits of your product, service, or opportunity which provides a solution to their problem. If you don't offer the right benefits they will stop right there and leave your page. You can tell a gripping story or write about how it changed your life. There are good template outlines where you fill in the blanks and get a better written article. You then need to write a call to action that compels them to respond. Usually a good call to action offers some type of reward such as a free report with more information, a free gift or an offer of some sort.
It starts with a powerful headline and sub headlines. It needs to be so attention getting that it makes them want to read more of what you have written. Your headline can ask a question or have leading power words such as: "Uncover the truth about", "What everyone should know about", "The Secret to", "Easy ways to", or "Revealed at last". There are whole lists of popular phrases to help you write a good headline. Next you will write about the benefits of your product, service, or opportunity which provides a solution to their problem. If you don't offer the right benefits they will stop right there and leave your page. You can tell a gripping story or write about how it changed your life. There are good template outlines where you fill in the blanks and get a better written article. You then need to write a call to action that compels them to respond. Usually a good call to action offers some type of reward such as a free report with more information, a free gift or an offer of some sort.
Other Uses of Copywriting Skills
Once someone opts into your site and you are finally able to talk to them, you need to have a written presentation and closing script. That also takes writing skills. You don't really want to read it to them word for word or you will not sound natural. You should follow your general outline though in order to share the same information every time and make your points more quickly and efficiently. People can call you at any time of the day and you can get on board more quickly by grabbing your prewritten script. Practice beforehand to give yourself more confidence. Don't forget to include some questions for them to answer in order to get a feel for their interest or needs. Also share some information about yourself in order to make a connection with them and establish some common ground.
Once someone opts into your site and you are finally able to talk to them, you need to have a written presentation and closing script. That also takes writing skills. You don't really want to read it to them word for word or you will not sound natural. You should follow your general outline though in order to share the same information every time and make your points more quickly and efficiently. People can call you at any time of the day and you can get on board more quickly by grabbing your prewritten script. Practice beforehand to give yourself more confidence. Don't forget to include some questions for them to answer in order to get a feel for their interest or needs. Also share some information about yourself in order to make a connection with them and establish some common ground.
Closing skills is an art in itself and can work differently for each customer. Have several scenarios written out beforehand. After a while you will get a feel for which ones work best for different types of customers. I like the "dream with me scenarios" and the "best case/worst case scenario". There are many more ways to close such as using a limited time offer or making a special one-time offer.
Final Words
Good copywriting skills can make a huge difference in promoting your business and getting the customers that you want. It is definitely worth your time and effort to check out some of the tips, articles, and templates that will teach you how to improve your copywriting skills. There is a lot of free information on the internet that will help you reach that goal.
Good copywriting skills can make a huge difference in promoting your business and getting the customers that you want. It is definitely worth your time and effort to check out some of the tips, articles, and templates that will teach you how to improve your copywriting skills. There is a lot of free information on the internet that will help you reach that goal.
If you would like to know more about using copywriting skills click here Using Copywriting Skills
Article Source: http://EzineArticles.com/?expert=Annie_E_Cook
Комментариев нет:
Отправить комментарий