5 Common Web Video Production Mistakes

By Rizvana Manzoor

Web videos are a very important element of successful internet marketing. Visitors to websites prefer to view videos rather than read a lot of text since the former is the easy and quick option. Website marketing companies offer web video production services because these videos are in great demand. However, you need to be aware that merely using videos on your site will not give you the results you desire; the videos should be just right for the purpose.

Web videos tend to contain a few mistakes that detract from their effectiveness. The most common web video production mistakes occur as a result of having poor production values and insufficient preparation. The most common mistakes include:

Incorrect lighting: Insufficient lighting can make the video look dingy or even spooky. If the light is not placed in the correct location then the face of the person in the video can look distorted.

Bad sound recording: If the audio is not clear then the video will not be attractive. It is also very necessary to ensure that the audio has the same volume throughout. If the clip is comprised of many bits that have been shot individually then the sound might be at varying volumes unless it is edited correctly.

Bad script: It is necessary to have a very good script handy, preferably written by a professional. Grammatical errors and poor language will reflect very badly on the website. This is one of the most common reasons why the page rank never inflates which many of them never bother about.

Not having close ups of the speaker: This is a common mistake because people forget that the video will be seen on a very small screen. If it is shot in a very wide frame then the speaker will not be able to be seen easily.

Providing inconsequential information: A web video that goes on for very long before getting to the point in question will result in the viewer losing patience. It should be just long enough to give all necessary information in an interesting manner so that viewers do not get bored.

It is very tempting indeed to make a web video on your own with a web camera but this might not be the most effective thing for your website. It is best to get a reliable and experienced web video production company to make the video for your website.

Read about the most common web video production mistakes that are committed. Avoid making these mistakes in order to ensure that your videos are effective.

Article Source: http://EzineArticles.com/?expert=Rizvana_Manzoor