Top 3 Online Business Obstacles and How to Overcome Them

By Jinger Jarrett

Because money is so often easily made online, many think that it is easy to start a business and jump right into turning a profit. Unfortunately it seldom works that way because the person has failed to plan properly. "If you fail to plan, you're planning to fail." If you know the obstacles, and then have a plan to overcome them, you will find success in business. Consistency is key here in performing the tasks you need to grow your business, so don't neglect this important step.

1. Technical Expertise

You don't have to know how to build a website in order to succeed. Basic computer skills now are often enough to help you get started. However, good computer skills are a must. If you don't know how to copy and paste, use an autoresponder or read and follow simple instructions on how to install a script (usually about a three click process), then you will have a lot of difficulty in building your business. Although a website is not crucial to your success, eventually you need to have a website in order to present a professional appearance. This also allows you to generate multiple streams of income from one website by adding complementary products or services as well as advertising.

Consider taking a few computer classes to get you started. Most public libraries offer them, and they are free. Being comfortable with your computer will help you overcome the most important obstacle to building a business, especially online, because technical proficiency with the tools you use to build your business is a must.

2. Marketing Skills

The core of your business needs to be marketing. It doesn't really matter how good your product is, how cutting edge it might be or how much the marketplace needs it. If you don't market, no one will know about it.

This is a skills that most artistic types tend to neglect. Those who come from scientific backgrounds tend to make the same mistake. They think that if you "build it they will come." This is not true. The market is full of products that aren't the best. Those products get used because they have been marketed properly and consumers know about them. Marketing may seem like a necessary evil in order to get your work read or sell your products. The truth is that it is just necessary if you want to compete in the marketplace.

Learn marketing. Choose marketing techniques, especially online marketing techniques, that will help you build your business quickly and drive customers to you. Test and track your efforts to see what is working. Once you find something that works, then do more of it. Eliminate marketing tasks that aren't effective and then concentrate on the ones that are.

3. No Strategy

Some jump online with the intention of making money and don't formulate a strategy first. The first step is determining what you want to sell. There are really only four product models: your own products, services, MLM or affiliate marketing. Affiliate marketing allows you to get started faster because you don't have to deal with customer service or creating a product that will sell.

Once you have chosen your product/service model, then it's a matter of marketing to drive customers and build your business. As your marketing gains traction, your customers will come to you.

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