4 Items for Your Content Marketing Plan

By Phyllis Edson

Content marketing is vital to promoting your business online. There are several different options to market your business online using content marketing. Here are 4 options you should include in your business' content marketing plan.

Blogs: In addition to your website, be sure to set up a blog. Blogs are indexed more quickly by the search engines. Be sure to add new, original content every week. Blog content can be funny, witty, informal and casual. You can discuss new products coming out or new services your business offers. You can also discuss your business's accomplishments or those of your employees. For example, be sure to discuss trainings and certifications your employees have earned. Perhaps your company is celebrating an anniversary with a special event, a blog is an excellent place to put pictures of those special events.

You can also use your business blogs to talk with customers. Be sure to offer them a place to leave you comments and be sure to answer their comments quickly. This will help build trust with your customers.

Guest posting: Don't just write articles for your own blog, be sure to write guest posts for other blogs as well. Guest posting provides several benefits. It allows you to connect to and reach a wider audience. To get started guest posting, take these steps. Be sure to find sites that allow guest posting. Visit the sites and research them for quality. Ensuring that you follow their guest posting outlines, write good quality articles. Be sure to write for their target audience. Afterwards, keep track of the success of the guest posts to give you an idea which posts get the most traffic and plan to posts on these sites again.

Press releases: Issuing press releases and posting them online is an excellent addition to your online content marketing plant. There are many online press release distribution sites where you can post your press releases for free. You don't have to wait for a major event, sale or promotion to post a press release. You can post press releases when employees complete trainings and certifications, and when you offer new products or services. Try to post a press release at least once a month.

Infographics: Infographics are "information graphics" that depict or illustrate information in a graph or some sort of simple picture. They can be bar graphs, survey and statistic results. Infographics can present complex information in a straightforward, simple way. Using infographics either on your website or blog is attractive to visitors and have a better potential for being shared by your readers on social media sites such as Facebook, Twitter and Google+. This is good news for your website.

To make your content marketing plan successful, make sure to plan it out ahead of time and then, monitor your traffic. Remember, it may take up to three months to see results for any marketing efforts.

Freelance writer Phyllis Edson offers a variety of writing services that can help market your business online. For more information about how she can create custom content for your business visit her website at http://www.phyllisedson.com or e-mail her at phyllisedson@comcast.net.

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