Gain Valued Trust With Google Authorship

By Chris M Hunter

In an online business landscape, where company brand and reputation are of monumental importance and credibility is an essential element for commercial success, those who produce content for websites and blogs have a new concern these days - authorship. Being able to prove ownership of written material has become harder not easier to accomplish, while at the same time such an identification has become more important than ever because of the amount of content theft that has always happened and continues to occur daily.

In an attempt to remedy the problem of ranking content because of its popularity, Google has been continually penalizing spam and duplicate websites for some time and has now developed a reliable way for those who write articles and blogs to do the same with its Google Authorship tool.

Significance

Authorship serves two primary and important purposes: it confirms the actual person who created and owns internet content and it also serves as a means to improve both a website and author's brand via SEO. By implementing this free Google tool, those who write such material can be clearly identified as its creator and gain various other benefits as well from its use.

• Content Ownership - Regarding ownership of content, this technology protects against plagiarism by penalizing websites that contain duplicate copy, especially if that copy is found to be authored by someone else. In other words, not only is Google searching to remove duplicate content from its servers; it can automatically check the writer, determine the content that has been uploaded to a different website, and penalize that website.

• Improved SEO - By using this valuable tool, content creators can be connected to posted internet work. Based upon the frequency of such posting, the quality of the written material, and the number of views the postings have received, that material is rewarded with higher listings in the search engine results pages. This is yet one more way in which Google is attempting to improve the quality of those websites that display early in searches as well as serve as another motivating force to keep such internet locations and originators posting only unique, valuable, and original information.

Trust

Article and blog creators who have implemented the authorship tool can receive a benefit over those who have not taken such an action. With enhanced optimization, an improved author rating with Google can be gained as this is yet one more piece of data used by its algorithms to determine page rank. Improved rankings illustrate that an author has consistently posted good quality content and become a trusted name most likely in a particular industry or niche market. All of this can add credibility not only in regard to search engine results but for the website as well once that writer's name begins to be known in a particular niche or topic.

Since one of the main efforts in any kind of website marketing or search engine optimization campaign is to portray an image of credibility and knowledge, writers who have risen to that rank within an industry or niche furnish such credibility and validity. Just as it is with so many other parts of the website optimization cycle, content authorship can positively affect many areas as well. The end result is a recognized name, trust for both writer and website, and continually improving SEO results.

One of the best things about Google Authorship is that it is free for anyone to use and it is not very difficult to implement. Anyone with a Google+ account can easily start claiming anything that they have posted to the web and gain the valuable optimization benefits that such action can provide!

Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Austin SEO, go to the main website at:http://www.webunlimited.com.

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