Drive Traffic To Your Website - 3 Great Tips For Using Social Media

By Rizvana Manzoor

It is now a well known fact that there is more to social media than just photographs and status updates. People are actually using these platforms to get increased traffic to their websites. You too will be able to drive traffic to your website if you start using these platforms in the correct way.

Be warned that you cannot expect to get a spike in traffic merely by having an account on Facebook, Twitter, YouTube, Pinterest or any other social networking site. The following tips are sure to be of great help to you to drive traffic to your website using various social networking sites:

1. Understand exactly where your target audience is hanging out. If they are on Facebook then that is where your efforts should be focused on. You will not benefit from having a retweet button if your audience doesn't use it. Besides, the fact that the button doesn't get used will reflect very badly on your site and people will have the first impression that it doesn't contain anything interesting.

2. You have to come across as a legitimate and interesting individual in order to attract and retain conversation. Don't forget that social media is all about engaging with another person. Be sure to start conversations with others and to respond to every question or statement directed to you. This will keep people wanting to engage with you over an extended period and thus you have the opportunity to post appropriate links to your website or blog. This is also a great way to get backlinks to your site from other blogs and websites that are relevant to your business.

3. Spend some money on social media ads. It is possible to get a lot of traffic without spending any money on social media but the advertisements are extremely cost effective as well. An ad on Facebook is sure to get lots of visibility and so is a promoted tweet. Make sure that the ads have links back to specially made landing pages or else their impact will be lost.

Working on social media can take up quite a bit of your time but this is something that you simply cannot ignore if your business is to be successful. Not only will you be able to drive traffic to your website by doing this but you will also be able to improve your standing on search engine results pages.

Social networking sites can be very easily tapped for customers. Get tips on how to drive traffic to your website using these sites.

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