5 Tips For Organizing Your Business Online

By Robert Stanek

People love to do business online. From shopping and paying bills to purchasing car insurance and applying for a home loan, everyone seems to have a website and/or mobile app for their business these days. But unlike a traditional brick and mortar company, you can't smile and say hello to prospective clients, read the expressions or body languages of your shoppers, or visually inspect the displays of products being offered. This can make attracting customers, selling products, and keeping things organized quite challenging. Here are five simple tips to help you keep your online business or storefront organized, accessible, and looking fabulous to visitors!

1. Balance

When organizing a website or online business e-commerce page, it is important to balance your offerings and information carefully. Many sites overwhelm people with too much content, busy pages that contain excessive media, or annoying pop-up boxes requesting surveys, chats, etc. While it is important to give a consumer the information about a product or service that they desire, ask yourself if the site is informative, yet balanced.

2. Relevance

One mistake that many online businesses make is offering too much content that is not relevant to the consumer or that doesn't add value to them. While it is OK to include a history of your company somewhere on your site, for example, this is probably not the best content for a main homepage. When deciding how to organize your online business, put yourself in the shoes of the customer and, using this perspective, decide what content is most important and creates the greatest value for a buyer.

3. Navigation

Another organizational mistake that some online businesses make is trying to make their navigation too fancy or different. While setting yourself apart from competitors is generally a good idea, be sure to organize your online business in a way that is familiar to patrons in the area of navigation. When people land on your page or open your app, they expect to see a certain format for browsing. If you stray too far from this, it can confuse, frustrate, and scare away shoppers.

4. Optimization

Search engines send a lot of traffic to online businesses, and so it is important to organize your website so that it is optimized for search engines to find and recommend. One way that this is done is by selecting certain keywords or key phrases and making sure they show up regularly in your content. As search engines browse your page, they see these words or phrases and place your business in results that match these.

5. Trustworthiness

Finally, when organizing your online business, be sure to include all necessary security elements and take sufficient safety precautions so that your consumers trust providing personal or financial information to you online. If you use a particular security feature, consider adding an emblem, sentence, or seal to your page letting buyers know where the protection for the site is coming from. Links or emblems showing Better Business Bureau membership, feedback from past customers, or independent reviews of your company are also a good idea if available.

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