iPhone App Development Tips for The New Year

By Simmar Kumar

People are increasingly surfing the web via their smartphones and tablets. Mobile Internet traffic has grown year on year. It has increased from 1% in 2009 to 15% in 2013. Market Research firm Gartner in its publication "Gartner Market Trends: Mobile App Stores, Worldwide, 2012" predicted an estimated 310 billion downloads and $74 billion in revenue from app stores by 2016. It also predicts that 25% of all organizations across the globe will have an app store by 2017.

Some tips for iPhone app development for the year 2014 are detailed below.

Simple Navigation

Mobile app designs have experienced a paradigm shift from previous years - mainly due to a somewhat less complicated navigation. With simpler navigation, users will have easy access to all the major sections of an iPhone mobile app with optimal inconvenience. It is important to maintain an adequate screen space for relevant content. Simple and responsive website navigation which has been doing the rounds for the last three years needs to be adopted more aggressively.

Clean Interface

A clean interface in app design has proven to be a great trendsetter for the year 2013. More and more mobile apps have shown trends of keeping their interface more simplified rather than adapting too much style, color or bling. The redesigned LinkedIn app interface is a classic example of how an app design with a clean interface can look stylish and perform efficiently without going over the top. For the year 2014, it is a good idea to strip out unnecessary functionalities and keep it simple.

Clear Images

Another app design trend that has been dominating the mobile app design scene in 2013, involves more emphasis on clear images and complementary content. One example of this strategy is using streamlined grid layouts that focus on single images. This is being used more and more by popular mobile apps like Facebook and Pinterest. The usability factor of such design layouts is that they pull the posts into one column making the images clearer and the interface neater. For the year 2014, try to avoid using animations unnecessarily and over-stuffing the screen with pixels.

Geo-Targeted Advertising

This has been seen to be a new trend for mobile app development in the previous year. Geo-targeted advertising through iPhone apps is predicted to pick up in the coming years. Using this feature, geographic and contextually optimized ad campaigns are being strategically used to target users by their specific geographic location. The trend of advertising business directly on a map by displaying coupons to potential customers has also been seen to increase in popularity.

Geo-Targeted Push Notifications

For the year 2014, try to build iPhone apps that empower mobile users with information about the world around in a spontaneous way. Push notifications in an iPhone app will help the business to stay very closely connected to customers. This feature will inform the customers about location-based offers, events and deals and even information such as a weather forecast.

The author is a member of the Icreon marketing team, specializing in iPhone App Development New York.

Article Source: http://EzineArticles.com/?expert=Simmar_Kumar