Slaying the SEO Dragon

By Kenneth Dockins

Gone are the days when SEO website search engine optimization was a safe and simple journey from point A to point B. There's a new dragon in town.

Its name is Hummingbird, and although it lacks the ability to breathe fire, its "silent" venom is just as deadly as anything that Panda or Penguin can produce.

Climbing the hills or traveling the valleys of online marketing business operations requires a specialized safety covering.

Believe it or not, this layer of protection is practically all about practicing ethical behavior on the web. "SEO ethics," in reality, comprises the style of search engine optimization technique that:

• Boosts the influx of stimulated readers and prospective customers;
• Raises the bar for consumer oriented customer service provided by online operators;
• Supports the overall Google mission of an extraordinarily enhanced visitor experience.

Why is ETHICS the key-point and solution on how to slay SEO dragons? These new search engine optimization protocols are actually in place to heighten the quality of online services.

Their effect is subtle, but the unprepared or unaware marketer can easily encounter snags in business operation.

Often, no "announcement" or warning comes with the occurrence of a website entrepreneur's online business marketing mistakes.

Things are quietly moving along when suddenly, sales drop, ratings disappear, and activity at your online venue takes a mysterious dive.

These are only some of the "symptoms" of being snagged by an SEO dragon.

Ironically, the new ways of protecting the public from non-caring, self-centered, or unscrupulous marketers have made their 180-degree turn BACK to a much older and more traditional philosophy.

That is, in a way, "blanket" style application of rules to govern online sales behavior are now in place. The SEO dragon is their guardian.

Of course, once in a while, a "good" or honest Internet entrepreneur and online business owner will receive a negative HIT from an intended SEO protector. This is much like the friendly fire that sometimes happens in almost any basic war.

Nonetheless, the saying the "good things happen to good people" maintains its basic truth. A helpful clarification, however, is that the GREATER good happens to people who are:

-- At the right PLACE;

-- At the right TIME; and

-- Doing the right THING.

For prosperous SEO operations, the "place" is Google page one, by way of basically EVERY article, blog, content page, social comment, or website URL that bears your mark.

That correct "time" is 24-7 adoption of consistency in ethical philosophy application--meaning, maintain a consumer point of view in regard to honesty, reliability, and trust.

Lastly, the best "thing" to do is HELP other people to solve their problems, to find respectable and trustworthy, long-term solutions.

This is how to slay the SEO dragon.

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